WE WEAR AUSTRALIAN

Together with Showroom-X, we are proud to celebrate our participation in the transformative #WeWearAustralian campaign, a crucial initiative close to our hearts. Launched in 2020, this empowering movement aims to unite and uplift the Australian fashion industry, particularly in the face of the unprecedented challenges brought by COVID-19. As we navigate the global production landscape and strive to support our esteemed Australian designers, our commitment to nurturing local talent remains resolute.

By amplifying the exposure of independent Australian designers, Showroom-X paves the way for these brands to benefit from international advertising and reach a broader audience, solidifying their position in the global fashion landscape. Together, we are supporting and celebrating the talent that defines Australian fashion, while also supporting Australians in need through our partnership with Thread Together.

Captured against the backdrop of beautiful Western Australia, the We Wear Australian campaign showcases the joy and optimism that fashion inspires. We are honoured to celebrate the resilience, creativity, and remarkable talent within the Australian fashion landscape through #WeWearAustralian and our partnership with Showroom-X. Join us in supporting the We Wear Australia campaign and celebrating the enduring spirit of Australian fashion. Together, we can make a difference and foster a brighter future for the industry we love.

Special thanks to the very talented @pierretoussaint - still photos, @justin_griffiths - videos, @iamjessicagomes, @tanebowden, @billiejean, @robbybain, @savannah_kruger, for executing a beautiful and inspiring shoot. And of course the @wewear_australian team and the beautiful @westernaustralia #WATheDreamState for providing the magical landscapes for the shoot.