Karina on Business Talks Podcast: Scaling Re/lax Remade with Purpose and Passion
We’re thrilled to share that Karina, our Founder and Creative Director, recently joined Gary Starr, Executive General Manager at Australia Post, on the Business Talks Podcast to discuss the journey of Re/lax Remade. In this insightful episode, Karina dives into how the brand is scaling internationally, all while staying true to the ethical and sustainable values that lie at the very heart of everything we do.
Scaling with Integrity: How Re/lax Remade is Growing Globally
As we continue to expand beyond Australia’s borders, it’s important to us that we never lose sight of the core principles that have shaped Re/lax Remade from the beginning. Karina shares how the brand is navigating international growth, staying grounded in sustainability, and balancing business scalability with the need to stay true to our mission of creating one-of-a-kind hats from vintage towels. It’s about finding that sweet spot where expansion doesn’t compromise quality or our commitment to the environment.
In the podcast, Karina discusses the challenges and opportunities that come with taking a niche, sustainable fashion business to the global stage. With each new market we enter, we remain focused on the values that made us who we are: honoring craftsmanship, sustainability, and a deep love for vintage materials.
Preparing for Peak Season: Strategies for Success
One of the key topics Karina delves into during her conversation with Gary is her approach to preparing for peak season. With the holiday rush and increased demand, scaling the business requires careful planning and strategy. Karina shares how Re/lax Remade has fine-tuned its processes to ensure that we continue to deliver the same level of quality and care that our customers have come to expect, even during the busiest times of the year.
From production logistics to maintaining customer service standards, Karina offers a behind-the-scenes look at how Re/lax Remade approaches these busy seasons. The key? Staying organized, maintaining strong partnerships, and keeping a close eye on sustainability throughout it all.
Inspiration and Motivation: What Drives Re/lax Remade
Karina also opens up about the inspiration and motivation behind Re/lax Remade, sharing the driving forces that continue to fuel the brand’s growth. At the heart of it all is a deep passion for both design and sustainability. Karina explains how the process of reimagining vintage towels and giving them a new purpose isn’t just a business strategy — it’s a creative pursuit that brings her joy and fulfilment. The brand’s ability to combine style with environmental responsibility has resonated with a growing global audience, and Karina talks about how this authenticity has helped build a loyal customer base.
Proudly Supported by Australia Post and WeWearAustralian
We’re also excited to share that Re/lax Remade has partnered for a second year with WeWearAustralian 2024 Edition 4. WeWearAustralian is an organisation that stands as a powerful advocate for Australian fashion, community, and purpose. This partnership celebrates Australian creativity and resilience, and we’re honoured to be part of a movement that transcends borders, showcasing the very best of what Australia has to offer in the global fashion scene.
With the support of Australia Post, we’ve been able to grow our reach and expand internationally, bringing sustainable fashion to new audiences across the globe. We’re so grateful for this ongoing collaboration and look forward to seeing where it takes us in the coming year.
Listen to the Full Episode
If you’re interested in hearing more about Karina’s insights on scaling a sustainable brand, preparing for peak seasons, and the journey of Re/lax Remade, we encourage you to tune in to the full episode of the Business Talks Podcast, linked below. You’ll get a deeper look at the challenges, triumphs, and the creative journey that fuels everything we do.
Stay Connected
We’re so grateful for your support as we continue to grow and share our sustainable fashion journey with the world. Stay tuned for more updates and behind-the-scenes content, and don’t forget to follow us on social media for the latest news and releases.
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